KOREA FOUNDATION

REVIEW

2021 ASEAN Market

From October 8 through 10, the 2021 ASEAN Market was held in the ACH’s outdoor plaza and parking lot. The market, which drew significant attention for its realistic replication of outdoor markets in various ASEAN countries, was especially meaningful this year due to sales by ASEAN citizens residing in Korea of products imported from their home countries. The handicrafts, foods, tea, and coffee on offer gave Korean visitors the rare opportunity to experience, albeit indirectly, daily life in an ASEAN country.

In addition to the market’s various shop booths, a wide range of on-site events attracted visitors, including potting ASEAN plants, perfume making, rattan craft making, taste testing Mekong coffees, and cooking classes taught by food experts.

For those who were unable to visit in person due to COVID-19, this year’s market was also made partially available online through live commerce, live streaming, and a “talk concert” to encourage participation from throughout Korea. We hope that the 2021 ASEAN Market, which offered a rich array of events and products, gave Koreans and foreign residents alike the chance to improve their understanding of the cultures, lifestyles, and peoples of ASEAN.